Book Review · Updated July 2026

B.O.S.S.
Moves

Business Optimization Success Secrets From A Million Dollar Round Table
Dr. Myron Golden · Skillionaire Enterprises · 2021

A short business book with one big argument: you are not underpaid because you work too little, you are underpaid because of the level you operate on. Here is what is inside it, why readers rate it 4.74 out of 5, and what it changes for $29.95.

Cover of B.O.S.S. Moves by Myron Golden, Ph.D.
#1 international best seller

Is BOSS Moves worth it?

Yes. It is the cheapest way to get Myron Golden's scaling method. B.O.S.S. stands for Business Optimization Success Secrets, and the book is commonly written BOSS Moves without the periods. For $29.95, Dr. Myron Golden puts on paper the material he previously reserved for his high-level masterminds and coaching clients, from a man who charges up to $40,000 an hour for a consultation. It shows you how to stop being paid for effort and start being paid for value, using four compounding moves (lead generation, conversion, ascension and retention) and his four levels of value. Readers rate it 4.74 out of 5 on Goodreads, with 79% giving it five stars. Russell Brunson calls it “a book perfect for entrepreneurs.” If you have a business or an offer and want it to grow faster, this is the fastest $29.95 you will spend on it.

Rating
4.74 / 5 on Goodreads · 79% five stars
Price
$29.95 + shipping
B.O.S.S. =
Business Optimization Success Secrets
Endorsed by
Russell Brunson, ClickFunnels co-founder
Best for
Coaches, consultants, course creators
Published
2021 · #1 best seller

The short version

The verdict

4.74 / 5 on Goodreads 79% of readers gave it five stars
#1 International best seller Endorsed by Russell Brunson
$29.95 For mastermind material From a coach who charges up to $40k/hour

Read it if

  • You have a business or an offer and want it to grow faster
  • You are a coach, consultant, course creator or service provider
  • You are tired of undercharging and overworking
  • You want principles you can reason from, not tactics that expire
  • You want the mindset and the skill set in one short book

What you take away

  • The four moves that compound instead of add
  • The four levels of value, and which one you are stuck on
  • How to price the transformation instead of your time
  • Why depth on your current level beats sprinting to the next
  • A method already applied by his paying clients

№ 01 · What it actually is

A book about leverage,
disguised as a book about business

B.O.S.S. is an acronym for Business Optimization Success Secrets, and the subtitle points at where the material came from: a round table Golden ran for high-paying clients. That origin explains the book's shape. It is not a beginner's guide to starting a business. It reads like notes from a room where everyone already had a business and wanted to know why it had stopped growing.

Golden's own story is the book's implicit proof: he grew up poor, contracted polio as an infant and walks with a brace, and spent years hauling trash for $6.25 an hour before building the businesses he now teaches from. That biography is why the book keeps insisting your starting point is not your ceiling.

The central move is a reframe. Most people try to earn more by doing more. Golden argues that income is governed less by effort than by the kind of value you create, and that changing kind, not quantity, is what changes the number.

№ 02 · The idea people remember

The four levels of value

Golden's best-known framework, and the reason most people find him. Each level is a different way of creating value, and each has a different income ceiling built into it. The point is not to work harder on your level. It is to notice which one you are on.

  1. 01

    Implementation

    You do the thing. You trade hours for money, so your income is capped by the hours you have.

    Roughly minimum wage → $80k a year

  2. 02

    Unification

    You manage implementers. Many jobs get done at once, so you are no longer capped by your own hands, but you are capped by your span of control.

    Roughly $40k → $250k a year

  3. 03

    Communication

    You move a message from your mind into other people's hearts. Produce once, sell it to thousands. This is where the ceiling breaks, and where most of Golden's teaching lives.

    Roughly $100k → $100M a year

  4. 04

    Imagination

    You use your mind to make money, and money to make money: deploying other people's capital and returning it multiplied.

    No structural ceiling

The income bands are Golden's own framing; they illustrate the shape of the ladder rather than predict any individual result. The insight readers keep coming back for is the diagnosis: once you can name the level you are operating on, the reason your income has plateaued stops being a mystery. Read our full guide to the four levels of value →

№ 03 · The title's promise

The four B.O.S.S. moves

The four levers Golden says a business actually grows on. His argument is multiplicative: improve each one moderately and they compound, rather than adding up.

01

Lead generation

Getting more of the right people to raise their hand.

02

Lead conversion

Turning more of those hands into buyers.

03

Customer ascension

Moving buyers up to higher-value offers.

04

Customer retention

Keeping them, so you stop refilling a leaking bucket.

Why this is the whole game: most owners try to fix one of these four in isolation (more leads, usually). Golden's point is that they multiply. Lift each one by half and you do not add 50%, you compound it. That is how a business goes from 2× to 10× without working 5× harder.

Master the floor
you are on
before you
climb.

the high-rise principle, as reviewers describe it

Golden pictures business and life as a high rise, each floor a level of mastery. The temptation is to sprint upward. His argument is the opposite: go deep on the floor you occupy until you genuinely own it, because depth is what becomes an advantage competitors cannot copy. Speed without mastery just relocates your problems to a higher floor.

Paired with this is the distinction reviewers most often carry away: knowing is not doing. Golden's claim is that information alone changes nothing, a position that is either bracing or obvious depending on how many business books you have already read and not acted on.

The other recurring thread is pricing. If you are genuinely the best at something, you cannot also be the cheapest, and you should stop pricing your time and start pricing the transformation you deliver.

№ 04 · What readers say

The reception

Every quote below comes from a published review, linked to its source. Nothing here is invented and nothing is anonymous. Check any of it yourself.

Why readers rate it

  • “Incredible! A book perfect for entrepreneurs.”

    Russell Brunson, ClickFunnels co-founder, on the cover
  • Clear teaching and actionable steps; it works across experience lines, from the seasoned entrepreneur to the curious beginner.

    Goodreads reviewers
  • Systems-first rather than quick-fix. Golden returns to systems constantly: the thing that keeps growth after the motivation fades.

    Read By Ed
  • Principles over tactics: tactics expire, principles keep paying. “Like having Myron Golden mentor you through your next level.”

    Kayton Kimberly

What makes it different

  • It is not another business book with fluff. It is about creating premium value, charging premium prices, and scaling from thousands to millions.

    Wanderlust Worker
  • It contains material Golden previously shared only inside his high-level masterminds and coaching clients, for the price of a paperback.

    Wanderlust Worker
  • It develops both the mindset to succeed and the skill set to deliver high-level service; most books pick one.

    Wanderlust Worker
  • It targets the fundamentals that move the needle rather than marginal optimizations: four big moves that scale fast, with real rather than theoretical information.

    Kuda Biza, thisismyera

№ 05 · The question everyone asks

B.O.S.S. Moves or Trash Man:
which should you read first?

They are not competitors; they are sequential. Trash Man fixes what you believe; B.O.S.S. Moves optimizes what you have built. Reading them out of order is why some people find B.O.S.S. Moves abstract.

B.O.S.S. Moves Trash Man To Cash Man
Published20212007 (his first)
Price$29.95 + shipping$19.99 + shipping
SubjectScaling an existing businessMindset, beliefs, money habits
Assumes you haveA business or an offerNothing yet
Core frameworkThe four moves; four levels of valueThe CAN system
Readers4.74 / 5 (34 Goodreads ratings)4.36 / 5 (28 Goodreads ratings)
Read it ifYou are stuck at a revenue ceilingYou are stuck at the starting line

The short rule: already selling something and want more of it, start with BOSS Moves. No business yet, or a belief problem, start with Trash Man. Read our Trash Man To Cash Man review → · All books by Myron Golden →

№ 06 · Common questions

Frequently asked

What does B.O.S.S. stand for in B.O.S.S. Moves?

B.O.S.S. stands for Business Optimization Success Secrets. The subtitle, From A Million Dollar Round Table, refers to the paid round table of business owners the material came out of. The title is written both as B.O.S.S. Moves and as BOSS Moves; they are the same Myron Golden book, published in 2021.

What are the four B.O.S.S. moves?

Lead generation, lead conversion, customer ascension and customer retention. Golden's argument is that these four compound rather than add, so improving each one moderately multiplies the result instead of nudging it.

What are Myron Golden's four levels of value?

Implementation (you do the work, roughly minimum wage to $80k), Unification (you manage people who do the work, roughly $40k to $250k), Communication (you deliver a message and sell it to thousands, roughly $100k to $100M) and Imagination (you use money and ideas to make money, with no structural ceiling). The bands are Golden's own framing, not independent data.

Is B.O.S.S. Moves worth reading?

Yes. Readers rate it 4.74 out of 5 on Goodreads, with 79% giving five stars, and Russell Brunson calls it a book perfect for entrepreneurs. For $29.95 you get the scaling method Myron Golden previously reserved for his masterminds and coaching clients, from a man who charges up to $40,000 an hour. It is short, principle-driven and built around two ideas that travel: value beats effort, and depth beats speed. It is most valuable if you already have a business or an offer to grow.

How much does B.O.S.S. Moves cost?

$29.95 plus shipping on the author's official site, with domestic shipping at $9.99 and international at $24.99. An audiobook upgrade is $40 and the Round Table audio files are $37. No money-back guarantee is stated on the sales page.

Is B.O.S.S. Moves a religious book?

It is a business book written by a man of faith. Golden is an ordained minister, and he grounds his business principles in biblical wisdom, particularly in the second half. For most of his readers that is the appeal rather than a detour: it is what makes the book about building something with lasting impact and purpose, not just a bigger number. The four moves and the four levels of value stand on their own either way.

Should I read B.O.S.S. Moves or From The Trash Man To The Cash Man first?

Read Trash Man To Cash Man first if you have no business yet or your obstacle is belief and money habits. Read B.O.S.S. Moves first if you already sell something and want to scale it. Trash Man is the mindset foundation from 2007; B.O.S.S. Moves is the 2021 business optimization layer built on top of it.

Who is Myron Golden?

Myron Golden is an American business coach, speaker and author. He contracted polio as an infant and wears a leg brace, and spent years driving a garbage truck for $6.25 an hour before building his businesses. He is an ordained minister who teaches wealth through biblical principles, has appeared on the Inc. 5000 list, and has written From The Trash Man To The Cash Man (2007) and B.O.S.S. Moves (2021).

№ 07 · The details

Book facts

Full titleB.O.S.S. Moves: Business Optimization Success Secrets From A Million Dollar Round Table
AuthorDr. Myron Golden
PublisherSkillionaire Enterprises LLC
Published2021
ISBN9781737856207 · ISBN-10 1737856204
LanguageEnglish
Price$29.95 + shipping ($9.99 US / $24.99 international)
Add-onsAudiobook upgrade $40 · Round Table audio files $37
Rating4.74 / 5 on Goodreads · 79% five stars
EndorsementRussell Brunson, ClickFunnels co-founder

Sources list the subtitle two ways (some carry “Business Mastery Secrets”) and the page count is not consistently published, so we have left it out rather than print a number we could not confirm from two independent sources.

The bottom line

The best $29.95 you can spend on your business this year.

BOSS Moves is short, confident and built around two ideas that genuinely travel: value beats effort, and depth beats speed. It is mastermind material at paperback price, from a coach whose clients pay up to $40,000 an hour for the same thinking, and 79% of readers on Goodreads gave it five stars. If your business has more room than your calendar does, start here.

Affiliate link: we earn a commission at no additional cost to you. It takes you to Myron Golden's official site.

Get B.O.S.S. Moves

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Then his first book is the better starting point.

Trash Man To Cash Man review → Free starter guide → All programs →

Sources

  1. Goodreads, Boss Moves (ratings, distribution, reader reviews)
  2. Open Library, B.O.S.S. Moves (publisher, ISBN, rating)
  3. Google Books, B.O.S.S. Moves (publisher, publication date, ISBN)
  4. Read By Ed, B.O.S.S. Moves by Dr. Myron Golden (the four moves, the high-rise metaphor, systems)
  5. Wanderlust Worker, BOSS Moves Book Review (mastermind material, mindset and skill set, value)
  6. Kayton Kimberly, A Real Look at Boss Moves (principles over tactics, audience)
  7. Kuda Biza, thisismyera: B.O.S.S. Moves Book Review (fundamentals, audience)
  8. Bestbookbits, The 4 Levels of Value (the four levels and their income bands)
  9. Official B.O.S.S. Moves page (price, add-ons, publisher claims)

Researched and written July 2026. If a fact here goes stale, the sources above are the record. Check them.